Job Details:
Marketing Officer

Job Description

Factory International, the organisation behind Manchester International Festival (MIF), is looking for a Marketing and Audiences Officer to help share the stories of our ambitious year-round programme and iconic festival. This role will play a vital part in building relationships with audiences, amplifying our unique voice, and ensuring our activities reach the widest and most diverse communities.

Closing date - 30 Jan 2025
Interview date - week commencing 03 Feb
Salary - up to £28,000 per annum (dependent on experience)

Please note this is a 2-year fixed term contract.

We’re looking for a creative, organised, and audience-focused marketer with a passion for connecting people to extraordinary experiences.

As part of the Audiences team, you’ll work across campaigns for Factory International’s ground-breaking cultural events and MIF, collaborating with internal teams and external partners to bring our vision to life. If you’re excited about the power of art to inspire, challenge, and connect, we’d love to hear from you.

The key responsibilities for the Marketing Officer include;

• Devise and deliver marketing campaigns for Factory International’s year-round programme and MIF events, ensuring alignment with strategic objectives and income targets
• Collaborate with producers, external partners and the press, content and design teams to deliver cohesive promotional strategies
• Work closely with the digital team and external creatives to develop digital content and campaign assets, including content for social media and email marketing campaigns
• Working closely with the Marketing Managers and internal Factory International departments, contributing to audience development initiatives, with a focus on broadening reach and increasing engagement among underrepresented communities
• Work closely with the marketing to team to deliver membership campaigns and membership administration
• Help monitor and evaluate marketing campaign performance, gathering and interpreting data to inform future activity
• Work closely with the Marketing Managers and Ticketing team on our CRM management
• Support regular reporting against KPIs and contribute to presentations for internal and external stakeholders

The person specification for the Marketing Officer are;

ESSENTIAL

• Experience developing and implementing marketing campaigns across a range of channels
• Familiarity with targeting diverse audiences using digital and traditional media
• Proficient in using CRM, social media, digital analytics tools, and website content management systems
• Strong organisational and communication skills, with the ability to manage multiple priorities and deadlines
• Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds

DESIRABLE

• Experience working in arts, culture, or events
• Knowledge of box office systems and ticketing processes
• Enthusiasm for training, mentoring and support of emerging talent

STAFF BENEFITS

• Annual leave entitlement is 25 days a year plus public holidays (pro rata dependent on hours of work)
• Pension: Auto enrollment begins three months after start date and payments are matched for the first 5% of employee’s contribution
• Factory International offers a travel loan scheme and cycle to work scheme via salary sacrifice
• All employees have access to an Employee Assistance programme operated 
  by Health Assured 
• Medicash Health Plan: auto enrolment begins after three months service for all eligible employees
• We are committed to supporting employees with their personal development, regularly offering organisation-wide training such as Carbon Literacy, BSL or Mental Health First Aid, along with department specific and individual training opportunities 
• Factory International have a Staff Development Fund - £200pa accessible to eligible employees who have passed their probation - for tickets, events, training, or development opportunities