Job Details:
Marketing Manager

Job Description

JOB SUMMARY
The Marketing Manager plays a central role in delivering Factory International’s audience and income ambitions. Working closely with the Head of Audiences and Senior Marketing Manager, you will lead the development and delivery of integrated marketing campaigns that drive attendance and revenue, ensuring our work reaches and reflects the full diversity of Manchester and beyond.

Alongside artistic programmes, you will also support the marketing of commercial activity including brand partnerships, live music, venue hire and food and beverage, contributing to the organisation’s wider commercial strategy.

RESPONSIBILITIES
Campaign Strategy & Delivery

• Lead the development and delivery of ambitious, creative, multi-channel marketing campaigns from planning through to evaluation, meeting attendance, revenue and audience diversity targets.
• Translate audience insight, data and organisational priorities into clear targeting, positioning and messaging.
• Lead the briefing and management of creative and media agencies, as well as internal teams such as Design or Digital Content, to produce bold campaigns.
• Maintain and develop the Factory International brand across all channels and ensure consistency, clarity and accuracy of messaging across all campaign outputs
• Be a champion of access marketing, integrating best working practices across all campaigns. 

Commercial Delivery

• Contribute to delivering ticket income and wider commercial revenue targets
• As well as ticketed artistic programme, support and deliver campaigns across our commercial arm for brand partnerships, music, venue hire and food and beverage
• Monitor sales performance and optimise campaigns to maximise conversion, yield and secondary spend. 

Audience Development

• Develop strategies to reach priority and underrepresented audiences, embedding equity and inclusion across all campaigns
• Work collaboratively with our Public Engagement and Factory Academy teams to build meaningful, long-term relationships with communities
• Work collaboratively across teams to deliver a joined-up audience approach across all touchpoints

Data & Performance

• Use data, insight and market intelligence to inform strategy and decision-making
• Track campaign and sales performance, responding proactively to optimise results
• Lead evaluation and reporting, sharing insights to improve future campaigns

Annual leave entitlement is 25 days a year plus public holidays (pro rata dependent on hours of work)
Factory International offers a travel loan scheme and cycle to work scheme via salary sacrifice
All employees have access to an Employee Assistance programme operated by Medicash
Medicash Health Plan: auto enrolment begins after three months service for all eligible employees
We are committed to supporting employees with their personal development, regularly offering organisation-wide training such as Carbon Literacy, BSL or Mental Health First Aid, along with department specific and individual training opportunities 
Factory International have a Staff Development Fund - £200pa accessible to eligible employees who have passed their probation - for tickets, events, training, or development opportunities